MARKETING THAT MAKES YOUR BUSINESS GROW
Marketing That Moves with You—
Built on Experience, Driven by Results.
I'm Kristi—strategic marketer, former Microsoft leader, and founder of ThriveOlogy. With 30 + years in marketing and sales, I bring enterprise-tested strategy to small and midsize businesses looking to grow with clarity and confidence. My approach blends strategic insight with hands-on execution—building smart, scalable marketing engines that drive awareness, engagement, and revenue.
At Thriveology, you're not hiring an agency. You're partnering with someone who treats your business like her own.
What I Bring to the Table
Strategy Meets Execution
I don’t just create plans — I help you bring them to life. My clients count on me to connect the dots between vision, message, and marketing execution that drives real results.
Big-Brand Insight, Small-Business Agility
With 27 years at Microsoft and deep sales and channel experience, I bring the discipline of enterprise marketing — paired with the flexibility and personal approach of a boutique consultant.
Sales + Marketing Alignment
I've carried a quota, led field sales teams, and built demand engines. Everything I create is designed to help marketing and sales pull in the same direction — toward growth.
Relational, Not Transactional
I treat your business like my own. From day one, you’ll have a partner who listens, collaborates, and cares as much as you do.
My Approach
At ThriveOlogy, we focus on marketing that’s:
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Strategic – Always tied to your goals, not trends.
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Customer - Centric – Built around what your buyers care about.
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Efficient – Designed to scale, not sprawl.
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Insight-Driven – Powered by data, not guesswork.
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Human – Because connection is what makes marketing work.
Why ThriveOlogy?
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30+ Years in Sales & Marketing
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Full-funnel campaign development and GTM strategy
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Brand storytelling that builds trust and drives action
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Experience across Microsoft, ISVs, MSPs, and the partner channel
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A partner-first mindset